The latest awareness campaign by AIDS Healthcare Foundation (AHF) – “Sexually Risky?” – is a bold and eye-catching ad campaign aimed at encouraging sexually active individuals to get tested for STIs, including HIV. The campaign was launched in response to the recent increase in STI incidence seen in AHF’s free testing programs during the pandemic lockdowns.
Getting tested for STDs is an important aspect of maintaining good sexual health. Early detection and treatment can prevent serious health complications and the spread of STDs or STIs. The Centers for Disease Control and Prevention (CDC) recommends that all sexually active individuals get tested at least once a year and more frequently if they have multiple partners or engage in risky sexual behavior.
Studies have shown that sexual health marketing campaigns like “Sexually Risky?” can be effective in increasing the number of individuals who get tested for STIs. In a recent study, the use of culturally-tailored and stigma-reducing campaigns was shown to significantly increase STI testing rates among young adults. The “Sexually Risky?” campaign employs a similar approach, aiming to destigmatize STI testing and encourage individuals to take control of their sexual health.
If you’re sexually active or potentially at-risk, the campaign encourages you to visit www.freeSTDCheck.org or www.freeHIVtest.net for more information on AHF’s testing and treatment services. Early detection and treatment can make a big difference in protecting your health and the health of those around you. So, don’t let the pandemic stop you from taking care of your sexual health. Get tested today and take control of your well-being.