Out of the Closet Thrift Stores (OTC) launched a successful nationwide spring cleaning campaign. The campaign encouraged OTC customers to declutter, shop mindfully, and donate their excess items to their local OTC. Out of the Closet sent customers six strategic messages offering decluttering tips, the latest style trends, quizzes, and shopping advice. By providing customers with valuable, exclusive content, we were able to promote Out of the Closet Thrift Stores in an organic way that highlighted the benefits of donating and shopping at OTC.
We invite all staff to join in on the fun and spring clean with us as we head into Summer. Clean out your closet, home, car, and anything else that’s weighing you down and bring it into your local Out of the Closet. Remember that 96 cents of all the proceeds made at Out of the Closet go back into HIV and AIDS care and services. Happy donating!