Whether you’re Grindin’ or swiping right on Tinder, AIDS Healthcare Foundation’s (AHF) newest ad campaign encourages you to do so safely.
While we’ve done Tinder and Grindr ads before, the newest version of these billboards playfully uses emoji’s to catch the attention of younger audiences. According to the CDC, half of all new STD infections occur in people between the ages of 15 and 24.
Even though Millenials are reportedly having less sex than previous generations, STDs have steadily been on the rise for years. In 2018, there were 2.3 million reported cases of Syphilis, Gonorrhea, and Chlamydia, with no expectations for that number to go down in 2019.
Our billboards are meant to inspire young audiences to think about their likelihood of exposure to STDs and encourage them to get tested. Our goal for these ads is to start a meaningful discussion about dating apps. Have these apps contributed to the steady increase in STDs over the years? It seems likely. While we’re not making direct accusations, these billboards should get audiences thinking and inspire them to swipe safe and get tested.